About Chobs

CHOBS was created from the belief that organic farming can only thrive when farmers have a stable market for what they grow. By transforming organically cultivated crops into skincare products, CHOBS helps create sustainable demand for Korean organic farmers and contributes to the long-term development of the organic industry.

For this reason, CHOBS uses organically cultivated ingredients grown in Korea, working closely with local organic farms and agricultural communities. Supporting organic farmers is not simply part of the brand philosophy — it is the very reason CHOBS was founded.

The founder and CEO of CHOBS has long been dedicated to the development of Korea’s organic industry. He previously served as Chairman of the Korea Organic Association, was the founding Chairman of the Korea Halal Export Association, and currently serves as Chairman of the Natural & Organic Cosmetics Association.

CHOBS is committed to protecting the environment and contributing to a more sustainable future. Through thoughtful product development and responsible practices, we aim to create skincare that supports both people and the planet. 

CHOBS is not trend-driven K-Beauty.

It is quiet, functional, and long-term skincare — aligned with Nordic values.