As the official Partner and distributor

My connection with CHOBS goes back many years.

While living in Korea, I was a member of consumer cooperatives focused on organic farming and responsible consumption. That was where I first came across CHOBS — not through advertising, but through a system built on trust.

I continued using CHOBS over the years, and even after moving to Sweden, I kept bringing the products with me.

When I first moved to Sweden, I experienced a strong cultural contrast between the two countries. Over time, this led me to a personal goal: to act as a bridge, sharing the strengths of both societies with each other.

I have written several books introducing Swedish society (history and culture) to Korean readers, with the hope of sharing the values and philosophy behind one of the world’s most developed welfare systems.

Bringing CHOBS to Sweden grew naturally from this intention — and from there, the idea expanded to introducing the brand more widely across the Nordic region.

What stood out to me was not only the quality of the products, but the purpose behind them. CHOBS was created to support organic farmers by transforming organically cultivated crops into skincare. It is a brand where the connection between agriculture and skincare is real — not added later as a story.

At the same time, Korean skincare has become a defining influence in the world of beauty, shaped by continuous innovation and high standards of quality. CHOBS brings this strength together with certified organic ingredients, offering a more thoughtful and grounded approach within this space.

Bringing CHOBS to Sweden — and more broadly to the Nordic region — is not just about offering organic skincare.
It is about introducing a product I have trusted for a long time, and a philosophy I truly believe in. 

I am proud to represent CHOBS as its official partner and distributor in the Nordic region.